Riri :Fenty effect. / marketing case

 "Fenty effect" that rippled through the beauty industry afterwards saw both high end and high street brands attempt to replicate Rihanna's success. British-Ghanaian model Adwoa Aboah became the face of Marc Jacobs Beauty and later Revlon. High street stores like Superdrug now have a wider range of options 

Brand :RiRi
Fenty: Raihanna surname

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