Cancer Patients’ Association of Slovenia (Društvo onkoloških bolnikov Slovenije) marked its 25th anniversary this year with “Countless Reasons to Live”, an integrated advertising campaign using photography and film to assure cancer patients that they are not alone. The campaign’s home at nestetorazlogov.siprovides visitors an opportunity to contribute one of their countless reasons to live, read other entries and view photos and videos from well known Slovenian artists. The campaign also included TV ads, print ads, a Facebook application, web banners, radio ads, Facebook, Twitter, an art exhibition, a book and T-shirts.
